Mobile Applications

The Brief.

Over the years, the demands for taxi hailing services such as Uber and Lyft have been rapidly increasing. Orel Go is a taxi hailing mobile application designed and developed by WAD where users can request for a trip or a package hire and select a driver who will provide their transportation services to them. This mobileapplication was created to meet those demands and be a part of the rapidly expanding taxi hailing market.

Our Solution


01 Strategy

The plan was to create this application as a convenient way to hire transport services at affordable rates.


02 Story &
Creative Direction

After a period of trials and implementation, we decide to give the application a trendier visual direction by implementing a vibrant and striking colour pallet combined with minimal designs to retain the attention of the users as well as dynamic and smooth flow of animations to give an upgrade to the user experience of the platform while increasing the usability.


03 Engineering

This was an interesting and challenging project because we had to keep in mind of the existing competition such as Uber and PickMe therefore we wanted to focus more on essential functionalities used within the local crowd. One of the features that we implemented was to offer the user the option of viewing the payment bill during the trip which contrasts to many taxi hailing applications as they provide the payment bill after completing the trip.

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