The Brief.The Centre for a Smart Future, or CSF, is an Asia-focused centre based in Colombo with the mission of developing innovative ideas via collaboration with a worldwide network of practitioners, academics, policy experts, and thought leaders. They focus on five major thematic areas: economic development & competitiveness; science & technology; environmental sustainability; urbanisation & cities; and international trade. We were contacted by them to build their official website where it was to be created in a way that communicated their goals and efforts.
The goal was to create the website in a concise and innovative style so that the organization would be represented in a dignified manner.
02 Story &
During the design phase, we were able to include a contemporary tone into their logo, which we believed would convey the right impression of CSF. Moreover, we included a clean and minimalistic theme that effectively expressed the organization along with relevant images, professional typography, and a well-coordinated web layout. Because there was so much material to showcase, we found it challenging to convey it in a straightforward manner. For this, we chose to utilise larger fonts and similar colors to differentiate between portions of content in order to capture the viewer's attention.
During the development phase, our team ensured that the website's navigation flow was optimised to provide a better user experience. A clear navigation menu was also built so that visitors could easily browse the website. We were able to make various revisions over the time period because of our constant communication with the client. In the end, the client was pleased with the final outlook of the website and we were able to launch it successfully